Our Story
From Better Boxes to Better Choices
How We Started
Seams Better began as a simple idea: making ethical fashion more accessible. After meeting through our work with a fair trade jewelry and accessories brand, we wanted to learn as much as possible about ethical fashion... and, of course, do a complete ethical overhaul on our homes and wardrobes. We knew how hard that work was, and since we were already doing it for ourselves, we figured we just had to share it with the world.
We dreamed of a service that took the guesswork out of shopping consciously, curating stylish, sustainable clothing that aligned with our values. Over the years, we helped hundreds of women transform their closets, one piece of clothing (or sometimes five) at a time.
Our Better Box subscription service became a way for women to discover brands committed to sustainability and fair labor practices—without sacrificing style or convenience. Through our curated boxes, we delivered clothing with integrity to women across the U.S., creating a ripple effect of mindful consumption and empowerment.
Our philosophy: We believe that style should be defined by the ethical treatment of people, animals, and our planet. We believe that fair trade should be the standard in the fashion industry, and we strive to create more demand for clothing brands that are thoughtful and transparent about their production practices.
Where We Are Now
On January 27, 2025, we made the difficult announcement that we'd be closing our "doors." We had to face some hard truths about the sustainability of this business model. We shared our full story in a letter to our subscribers, where we expressed our gratitude and reflected on our journey. Your unwavering support, encouragement, and belief in Seams Better mean the world to us.
Moving Forward
As we close this chapter, our focus shifts to clearing out inventory and continuing to provide you with access to sustainable fashion through a la carte shopping. Here’s how shopping with us will work now:
- Shop the Attic: Browse our remaining inventory and snag beautiful pieces at discounted prices.
- Stay Connected: Follow us on Facebook and Instagram for updates, sales, and stories as we transition.
Because History is Important, and We Don’t Want To Forget It: A Look at How It (The Better Box Subscription) Worked
Before we closed the Better Box chapter, here’s what made it special:
- Personalized Style: You took a detailed quiz to tell us all about you (your likes/dislikes, sizes, style, budget... ways you might want us to challenge you!) and we styled you with five handpicked items each quarter.
- Convenience & Transparency: You tried the items at home, kept what you loved, and returned the rest.
- Empowering Choices: We carefully vetted each brand and piece to ensure it aligned with our values of fair and safe labor and environmental sustainability, so that you could feel confident in whatever you added to your closet.
The feedback we received was overwhelming. Many of you shared how we completely changed the way you shop and make decisions about your wardrobe.
What Customers Said
Our Impact
- Better Boxes Sent: 1,120
- Empowered Shoppers: Hundreds of women have transformed their closets and embraced more conscious shopping habits.
- Ethical Businesses Fueled: Almost $200k invested in inventory -- that goes straight into the incredible work our partners do, creating dignified jobs and environmentally sustainable products.
- Charity Donations: Thanks to your partnership through our Charity: Water Spring efforts, we’ve been able to provide clean drinking water to six people a year since November 2022.
About the Founders
SUSAN (right):
For as long as I can remember, my biggest goal in life was to be a stay-at-home mom. I feel so fortunate that when my first son was born in 2011, I was able to put aside my career in children’s publishing to be home with him. But when my younger son started preschool and full-time SAHM life began to make less sense, I found myself faced with the question: what do I want to be when I grow up?
In 2019, all of my soul searching was kicked to the curb when, at four years old, my little guy was diagnosed with Acute Lymphoblastic Leukemia. For the time being, my life's focus was clear: be a rock for my baby as we fight for his life and navigate 2.5 years of treatment.
There's nothing like a pediatric cancer diagnosis to put your life in sharp focus. But once my son's treatment ended in June 2021, I found myself lost once again -- this time with a heavy dose of trauma mixed in.
Meanwhile, I had started working as an advocate for fair trade artisans with Noonday Collection, which brought me a lot of joy. It gave me something positive and beautiful to focus on through some really HARD moments, and it opened my eyes to the world of ethical fashion.
Through the haze of post-treatment trauma, the seed of an idea took hold and I have found myself with a new, clear purpose: When I grow up, I want to start a business where I make ethical fashion more accessible and approachable for others. Hello, Seams Better.
I have always been a dreamer. From gymnastics as a kid to dance as a teen to acting in college and as a career, I've always believed that my dreams are possible. While many of my dreams have “failed” (or, more accurately, evolved), I can’t stop dreaming… and dreaming big.
One of my biggest dreams is of a world where equality is never in question, where poverty is obsolete, and where dignity is second nature.
In the summer of 2017, I learned about a fair trade jewelry and accessories company called Noonday Collection, and my life was changed forever. I almost immediately started my business with them, advocating for slow fashion and fair labor... and devouring all the information I could about handcraft work, fair labor, and the ramifications of fast fashion. I wanted to do everything in my power to change the world for the better, so when Susan casually asked in September 2021, “Why doesn’t this [Seams Better] exist,” my dreamer heart didn’t hesitate for a second to say, “Wanna make it?”