How Seams Better Was Born
We (Susan and Logan!) met through our work with a fair trade jewelry and accessories company, called Noonday Collection. We had very similar reactions when we each learned about fast fashion and how harmful our society’s current practices are to actual humans and the environment.
We wanted to learn as much as possible... and, of course, do a complete ethical overhaul on our homes and wardrobes.
What we’ve learned over the past few years is: that overhaul is HARD. In September of 2021, we were both longing for the convenience of a subscription service but we needed to know that we could trust the brands being sent to us. After searching for something that fit the bill, and not finding what we were looking for, we realized we could be the ones to make it happen!
Ethical fashion is entering the conversation more and more (yay!), but most people don’t know where to start. We want to fix that.
We believe that style should be defined by the ethical treatment of people, animals, and our planet. We believe that fair trade should be the standard in the fashion industry, and we strive to create more demand for clothing brands that are thoughtful and transparent about their production practices.
There are many options for shopping ethically, both brick and mortar and virtually, but finding those options takes time most people don’t have. Seams Better is a slow fashion subscription box service that delivers ethically made clothing right to your door. Through carefully curated boxes, we'll introduce you to a variety of ethical clothing brands. Basically, we’re taking the guesswork out of socially conscious shopping.
About the Founders
For as long as I can remember, my biggest goal in life was to be a stay-at-home mom. I feel so fortunate that when my first son was born in 2011, I was able to put aside my career in children’s publishing to be home with him. But when my younger son started preschool and full-time SAHM life began to make less sense, I found myself faced with the question: what do I want to be when I grow up?
In 2019, all of my soul searching was kicked to the curb when, at four years old, my little guy was diagnosed with Acute Lymphoblastic Leukemia. For the time being, my life's focus was clear: be a rock for my baby as we fight for his life and navigate 2.5 years of treatment.
There's nothing like a pediatric cancer diagnosis to put your life in sharp focus. But once my son's treatment ended in June 2021, I found myself lost once again -- this time with a heavy dose of trauma mixed in.
Meanwhile, I had started working as an advocate for fair trade artisans with Noonday Collection, which brought me a lot of joy. It gave me something positive and beautiful to focus on through some really HARD moments, and it opened my eyes to the world of ethical fashion.
Through the haze of post-treatment trauma, the seed of an idea took hold and I have found myself with a new, clear purpose: When I grow up, I want to start a business where I make ethical fashion more accessible and approachable for others. Hello, Seams Better.
I have always been a dreamer. From gymnastics as a kid to dance as a teen to acting in college and as a career, I've always believed that my dreams are possible. While many of my dreams have “failed” (or, more accurately, evolved), I can’t stop dreaming… and dreaming big. It's a bit of a millennial condition, but I'm a fan of it.
One of my biggest dreams is of a world where equality is never in question, where poverty is obsolete, and where dignity is second nature.
In the summer of 2017, I learned about a fair trade jewelry and accessories company called Noonday Collection, and my life was changed forever. I almost immediately started my business with them, devouring information about handcraft work, fair labor, and the ramifications of fast fashion, and advocating for slow fashion and fair labor. I wanted to do everything in my power to change the world for the better, so when Susan casually asked in September 2021, “Why doesn’t this [Seams Better] exist,” my dreamer heart didn’t hesitate for a second to say, “Wanna make it?”